Recently, I’ve had the opportunity to work on a freelance project with one of my closest friends from back home in Montana. Designing for loved ones is always fun! Helping the people in my corner create a brand that they are truly proud of and that represents their personality and business is one of the most rewarding things about being a designer.
Hope wanted the logo to be simple, clean and outdoorsy. She also wanted it to be easily applied to clothing and swag! Hope really let me run free and play around with styles and color stories. I think these first options turned out great … playing up the “H”, the contracting industry, and of course using one of my favorite fonts: “Montana.”
So, what do you think? Weigh in on the first three options. Which is your pick?